André Drappier, the founder of the cherished family-owned Champagne house located in the Côte des Bar, passed away on March 5, 2025, at the age of 99. In the wake of his death, his son Michel, who has led the house since André’s retirement, reflected on his father’s life and contributions. The funeral service, held at the Église Saint-Pierre-ès-Liens in Urville, was attended by about 500 people, highlighting André’s impact on the local community and the broader Champagne region.
Champagne Drappier is noted for its unique origins, being a prominent négociant house formed directly from a lineage of grape growers. André’s efforts not only established the Drappier brand but also significantly uplifted the Aube region’s reputation in the Champagne industry. He championed the transition from Gamay to Pinot Noir in the vineyards, supporting the region’s reintegration into the Champagne appellation in 1927. Today, over 80% of the Aube’s vineyards are planted with Pinot Noir, with Drappier contributing more than half of Champagne’s total production of this grape.
André’s journey in viticulture began when he worked the family estate at just 21 years old, during a turbulent period for the Champagne industry shaped by the aftermath of two world wars and economic hardships. His remarkable dedication led to the expansion of the vineyard and the planting of Pinot Noir, reflecting a commitment to both quality and heritage.
Michel Drappier acknowledged his father’s work ethic, noting his absence of leisure pursuits and an unwavering focus on vineyard management. This commitment instilled a legacy of hard work and family solidarity that Michel continues to uphold in leading the business into new markets while stressing the importance of family contributions, including his mother Micheline’s role.
One of André’s significant achievements was the introduction of the Carte d’Or cuvée in 1951, a strategic move that established a distinctive identity for his Champagne without conflicting with notable brands like Veuve Clicquot. His blend innovatively included Meunier, which further diversified the offerings of Champagne Drappier. Today, the house produces around one million bottles annually and is recognized for its emphasis on local terroir and sustainability, boasting over 70 hectares of organic vineyards.
André’s lasting legacy encompasses the cultivation of community connections and an identity rooted in Urville. Among his notable contributions was the purchase of the historic Abbey of Clairvaux’s wine cellars, solidifying the connection between the present and Champagne’s storied past. Abdullah always emphasized local terroir and sustainable practices, ensuring that his Champagnes reflected the unique character of their birthplace.
André Drappier’s life’s work has created a brand that prides itself on authenticity and deep-rooted heritage, making a lasting impression within the Champagne world and beyond.