Bordeaux Claret Controllée: Expanding the Appeal of Bordeaux Reds with a New AOC
Bordeaux is facing a significant challenge with its cheaper red wines. The market for AOP Bordeaux and Bordeaux Supérieur has declined by 50% over the last five years due to changing consumer preferences, tariffs, and climate change. As a result, many producers are uprooting their vineyards. In a strategic response, the Bordeaux region has reintroduced… Read More »