Exports of wine from the Loire Valley have experienced a significant boost, increasing by 5.9% in value in 2024, which amounts to a record €200 million. This growth comes as the overall export value of French wine has declined for two consecutive years. The surge is attributed to a rise in demand for higher-value bottles, particularly within the sparkling and white wine varietals, which accounted for 80% of the region’s export value.
The primary markets for Loire wines include the United States, Germany, the UK, Belgium, and Canada, which collectively represented 70% of export earnings last year. Emerging markets such as the Baltic States, Italy, the UAE, and Finland are also becoming increasingly significant, demonstrating robust growth even as they currently have low representation of Loire wines.
The overall volume of exports signifies healthy growth as well, with a 5% increase from the previous year. In 2024, the Loire Valley exported 55 million bottles, which made up 22% of total Loire wine sales. Camille Masson, president of InterLoire, expressed pride in the results achieved in 2024, identifying exports as a key growth driver for the sector. The Loire region aims to reach a target where 30% of its production is exported by 2030.
Encouraging numbers were also seen in the volume of sparkling and white wine exports, which grew by 12% and 4% respectively year-on-year. However, exports of red and dry rosé wines saw declines, with reductions of 5% and 2%.
In contrast, the overall French wine export market witnessed a decrease, dropping by 3% to €10.9 billion as consumers sought out more affordable options over traditional high-end Bordeaux and Champagne wines. Despite the increase in Loire region exports, these wines typically remain more affordable than those from other major French wine-producing areas, making them an attractive option in the global market.