Château Branaire-Ducru’s pricing strategy in the Bordeaux 2024 en primeur campaign has garnered positive attention, setting a strong precedent as anticipation builds for the week’s forthcoming notable releases, including Château Lafite Rothschild and Angélus.
Renowned for its quality, Branaire-Ducru has been favorably received by UK merchants, who are selling the wine at approximately £159 per six-bottle case in bond. This promising price reflects the winery’s continued commitment to excellence in a competitive market.
Meanwhile, other notable producers from the Sauternes and Barsac regions, including Pontet Canet and Batailley, are also part of this early wave of releases. As the en primeur season progresses, the actual impact of Branaire-Ducru’s pricing will be watched closely, particularly as more esteemed vineyards unveil their wines.
For those following the en primeur developments, subscribing to premium wine coverage could provide a comprehensive overview of all the notable offerings and market trends.