Blockchain Technology Employed by The Glenlivet to Sell Half-Century-Old Whisky Collection

By | 14 February 2024

The whisky has been maturing at the Speyside distillery since 1974, initially in a bourbon barrel and then in refill hogshead.

Twelve bottles will be released on the blockchain-enabled marketplace, each priced at €40,000 (£34,000) plus VAT.

Each bottle represents one of the 12 essential elements that underpin The Glenlivet: Air, Angel Share, Barley, Cooper, Copper, Distiller, Earth, Fire, Heritage, Time, Water and Wood.

The Glenlivet used AI to create unique labels for each of the 12 bottles in the collection, which will go on sale on 21st February.

The whisky will be bottled this summer to celebrate the distillery’s 200th anniversary.

Kevin Balmforth, a cask expert at The Glenlivet, described it as ‘a liquid of remarkable depth and character’.

‘As we commemorate 200 years of The Glenlivet, this ultra-rare collection represents a look to the future and offers whisky enthusiasts worldwide a foray into the evolution of luxury investments,’ he said.

The whisky will be the inaugural release from a new marketplace created by The Whisky Exchange, a London-based retailer with a significant online presence.

When a purchase is made through The Whisky Exchange Cabinet, a transferable digital certificate is bestowed, ensuring undeniable verification of ownership.

The primary goal is to enhance traceability and security during the transaction of unique single-malt whisky.

Along with a digital certificate, owners will have the chance to claim 5cl samples of the rare whisky at ages 48, 49, and 50, as well as the entire bottle when it becomes available this summer.

Last year, an 80-year-old Glenlivet whisky — was auctioned off for a record HK$1.5m (£150,000).

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