Pauillac’s Château Pichon Comtesse de Lalande, St-Emilion’s Château Canon, and Pomerol’s Château Clinet have joined the trend of price reductions in the Bordeaux 2024 en primeur campaign. This follows the noteworthy price cut from first growth Château Margaux the previous day.
On June 3, 2025, Pichon Comtesse’s release price was set at €90 per bottle ex-négociant, returning to pricing levels last seen with the 2017 vintage, as highlighted by Liv-ex, a global marketplace for wine. UK merchants are offering the wine for approximately £531 per six bottles in bond, marking a 20% reduction compared to the debut price of the 2023 vintage.
Château Canon also made a significant move, as part of a broader strategy among several high-profile Bordeaux estates aimed at attracting buyers with competitive pricing. These developments bring to light the dynamic strategies employed by producers in a market that has seen notable fluctuations.
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