Château Cheval Blanc, a prominent winery in St-Emilion, has announced the release of its 2024 vintage at a price significantly lower than previous years. Released on May 6, 2025, the Cheval Blanc 2024 is priced at €276 per bottle, marking the lowest en primeur price since the 2008 vintage. UK merchants have offered it at approximately £1,650 for a six-bottle case in bond, which is about 29% less than its 2023 vintage debut price.
Following closely, other notable releases included Château Lynch-Bages, Château Smith Haut Lafitte, and Château La Lagune, indicating a trend in the Bordeaux 2024 campaign towards more accessible pricing.
This year’s Bordeaux campaign is in search of momentum as it enters its third week, with these price cuts potentially appealing to both collectors and new buyers looking to enter the high-end wine market.
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