The importance of prioritizing the well-being of workers and their communities in the wine industry is becoming increasingly clear. As the economic landscape reflects the challenges faced by wineries, the connection between the sustainability of these businesses and the welfare of the people involved is paramount.
In South America, this issue has become particularly evident. Bodega Norton, one of Argentina’s oldest wineries, recently faced bankruptcy due to over $40 million in debt, highlighting the fragility that both the business and its workers face amidst economic turmoil. Such situations emphasize that the stability of a winery’s workforce is as vulnerable as the vineyards to climate change.
For example, Julia Zuccardi of Bodega Santa Julia in Mendoza emphasizes the foundational belief that great wines are made by taking care of people first. The winery, which operates in areas with limited access to education and healthcare, has implemented several initiatives to support its workers. On-site schools and adult education centers enable employees and their families to gain qualifications that lead to better pay. The establishment of nurseries and daycares further ensures that the workforce—especially women—can balance professional and family responsibilities without compromising their career.
Despite misconceptions that larger wineries cannot be socially responsible, Santa Julia is demonstrating that such practices can be integrated on a larger scale. The cultural foundation of sustainability within the company facilitates comprehensive support for its nearly 1,200 employees.
In Chile, the Caupolicán cooperative, founded by women, has made strides in supporting local communities through Fairtrade premiums, funding libraries and university bursaries for families. Viña Undurraga also showcases social sustainability by partnering with indigenous Mapuche families, offering them fair prices for grapes and allowing them to sell wine under their family name, thereby respecting their connection to the land.
The landscape of sustainability in wine production lacks a one-size-fits-all model. However, wineries of all sizes must recognize their responsibilities toward their workforce and the surrounding communities. This commitment should extend throughout the supply chain, where distributors and retailers play a critical role in communicating with consumers about ethical choices in their purchases.
Overall, the future of sustainable wine production seems to hinge on a model where the welfare of people is prioritized—ensuring that both the land and its caretakers thrive.