In 1985, Italy established a law allowing farmers to offer hospitality services, aimed at preserving rural heritage and providing struggling farms with alternative income sources. This legislation sparked the rise of ‘agriturismo’, especially in Tuscany, where historic estates began welcoming visitors, transforming centuries-old agricultural properties into experiential destinations.
Mania Castelli, who operates La Torre alle Tolfe—a 700-year-old estate near Siena—notes that agriturismo is not a new concept but is experiencing a resurgence today driven by authenticity and agricultural education. Unlike the prior wave of agriturismo that attracted opportunistic investors, these new estates emphasize genuine agricultural practices.
Alessandro Varagnolo, of Cadgal winery and agriturismo in Piedmont, emphasizes the importance of maintaining strong connections to the land. His establishment, located amid vineyards, offers guest experiences centered around local produce and winemaking. Varagnolo believes that genuine engagement with visitors often leads to lasting loyalty.
Elisa De Lulis from Emidio Pepe’s estate in Abruzzo adds a different dimension to agriturismo. For her, it is about preserving and showcasing their unique winemaking heritage rather than just financial gain. She explains that Abruzzo’s agriturismo scene is deeply rooted in true peasant culture, allowing guests to appreciate the region’s rich biodiversity.
In Tuscany, Castelli acknowledges a competitive landscape born from the allure of the region’s name but advocates for collaboration between neighboring wineries. She envisions a future where agriturismo seamlessly integrates tourism, education, and ecological restoration into a single experience.
Each region of Italy hosts unique agriturismo offerings shaped by its culture and landscape. For example, in Piedmont, agriturismo encompasses the synergy of local wines, truffles, and hazelnuts, promoting slow tourism experiences, while Tuscany sees competition which drives collective marketing efforts among producers.
Looking ahead, agriturismo is expected to evolve, providing opportunities for farms to educate visitors while also promoting ecological tenets. Castelli articulates a vision where each estate contributes to a broader narrative of sustainable farming and tourism, highlighting the distinctiveness of their landscapes and practices.
New-wave Wine-Country Properties to Visit
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Cadgal (Piedmont): Known for its “genuine, familiar hospitality,” offering a B&B experience, wine tastings, and local-produced breakfast.Website: cadgal.it
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Cascina Degli Ulivi (Gavi): Combines natural wines with six rooms, and a farm-to-table restaurant, showcasing biodynamic practices.Website: cascinadegliulivi.it
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Valleponci (Liguria): Operated by a cooperative of friends, serving locally sourced dishes and wines from their regenerative farm.Website: valleponci.it
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La Torre alle Tolfe (Tuscany): Provides visitors a blend of hospitality and agricultural education on a historic estate.Website: latorrealletolfe.com
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Emidio Pepe (Abruzzo): Features a restaurant with a tasting menu that evolves based on seasonal availability, focused on organic farming and family traditions.Website: emidiopepe.com
These properties exemplify the integration of hospitality and sustainable viticulture, inviting guests to experience authentic Italian wine culture.