The latest preliminary data released by the International Organisation for Vine & Wine (OIV) reveals that while global wine consumption has decreased, the United States remains the top consumer by volume. However, when it comes to per capita consumption, Portugal leads significantly.
Top 10 Countries by Total Wine Consumption (in hectolitres, mhl)
- United States: 33.3mhl (down 5.8% from 2023)
- France: 23mhl (down 3.6%)
- Italy: 22.3mhl (up 0.1%)
- Germany: 17.8mhl (down 3%)
- United Kingdom: 12.6mhl (down 1%)
- Spain: 9.6mhl (up 1.2%)
- Russia: 8.1mhl (up 2.4%)
- Argentina: 7.7mhl (down 1.2%)
- Portugal: 5.6mhl (up 0.5%)
- China: 5.5mhl (down 19.3%)
Globally, wine consumption plummeted to 214 million hectolitres in 2024, a reduction of 3.3%, marking the lowest level since 1961. A substantial decline was noted in China, coupled with decreases across many significant wine-drinking nations.
According to the OIV, long-term shifts in consumption habits and economic pressures are key factors in this decline, with 15 of the top 20 markets reporting reduced consumption compared to 2023. The trend towards moderation and the rise of alcohol-free alternatives are gaining ground.
Per Capita Wine Consumption
On a per capita basis, Portugal tops the charts with an impressive 61.1 liters consumed per person, followed by:
- Italy: 42.7 liters
- France: 41.5 liters
- Switzerland: 29.7 liters
- Austria: 28.6 liters
- Australia: 24.5 liters
- Germany: 24.5 liters
- Hungary: 24.4 liters
- Spain: 23.8 liters
- United Kingdom: 22.3 liters
Interestingly, Italy has surpassed France in terms of per capita consumption, while the U.S. sits at just 11.8 liters, trailing behind Canada at 13.7 liters and ahead of South Africa at 9.2 liters.
France has seen a dramatic reduction in wine consumption, dropping approximately 65% since the 1960s, highlighting concerns within traditional wine-producing nations about ongoing declines in domestic consumption.
For more information on the current state of wine consumption trends, you can explore the following links: