A remarkable vertical tasting was held to celebrate the 175th anniversary of Pol Roger, a family-owned Champagne house, and the completion of its new cellars in Epernay. Laurent d’Harcourt, the président du directoire, recently honored the legacy of the company, emphasizing the continuity that has allowed Pol Roger to thrive since its founding in 1849. This year’s anniversary also coincides with the 150th anniversary of Winston Churchill’s birth, a notable connection as Pol Roger has long positioned itself as a quintessentially British Champagne brand.
Pol Roger’s history is steeped in reconstruction and renewal. After the founder’s original cellars collapsed in 1900, the company overcame significant losses and has since grown to a prominent stature in the Champagne market. The company’s relocation to Epernay in the early 1870s and various expansions over the decades highlight its relentless pursuit of quality and perseverance.
In recent years, modernizations have taken place under the leadership of d’Harcourt and other key figures, including the introduction of a new production facility aimed at improving quality and quantity. This €50 million investment has integrated advanced technology to ensure Pol Roger meets contemporary demands while preserving the traditional artistry of Champagne production.
Pol Roger has committed to sustainability within its vineyards, addressing the adverse effects of climate change and aiming for certification in high environmental value practices. Recent challenges, including extreme weather conditions that affected grape yields, have spurred initiatives to enhance vineyard health and resilience.
Excitingly, the new Vinothèque range has been introduced as part of Pol Roger’s offerings, featuring rare vintages that have been carefully preserved. The collection embodies the brand’s dedication to quality and reflects its enduring connection to British consumers, a significant market for Pol Roger.
Overall, Pol Roger’s 175-year journey marks a legacy of resilience, innovation, and a notable bond with Britain, as the company navigates the challenges of modern winemaking while honoring its rich history.
For further information, visit Pol Roger.