Celebrating International Beaujolais Nouveau Day: A Toast to Tradition and Terroir

By | 21 November 2024

Celebrated on the third Thursday of November, International Beaujolais Nouveau Day falls on November 21 this year. This special occasion honors a light-bodied, fruity wine made from Gamay grapes that has recently gained traction for its improved quality.

The Origins of Beaujolais Nouveau Day

The roots of Beaujolais Nouveau can be traced back to the 19th century when winemakers began bottling their wines shortly after the harvest. This rapid production drew local celebrations among vignerons and the restaurant and bar owners in nearby Lyon who eagerly anticipated receiving these fresh wines. The release dates for these wines evolved over time, and after the establishment of the Beaujolais AOC in 1937, wines from this region, including Nouveau-style, could only be released after December 15. However, rules changed in 1951, moving the official release to November 15.

Eventually, in 1985, the INAO (Institut National des Appellations d’Origine) designated the third Thursday of November as the official release date, which allowed global wine lovers to experience the freshly fermented wine.

Tasting Notes for Beaujolais Nouveau

One of the defining characteristics of Beaujolais Nouveau is its light body and fruit-forward profile, complemented by bright acidity and a low tannin content. While some critics argue that it lacks depth and complexity, these wines are intended to be enjoyed young and slightly chilled, making them ideal for pairing with seasonal meals.

Nouveau wines are exclusively produced from Gamay grapes and are typically made using carbonic maceration, resulting in vibrant pink and purple hues. Common flavor notes include cherry, strawberry, and banana. Due to their youthful nature, they are often enjoyed chilled, which complements their light and fresh profile.

The phrase Le Beaujolais Nouveau est arrivé! (New Beaujolais has arrived!) has transcended borders and become a global celebration, particularly in relation to Thanksgiving meals in the United States, where the wine’s early release complements the festive atmosphere. In France, festivities abound across the Beaujolais region.

Despite experiencing a dip in popularity in the early 2000s due to an influx of lower-quality production, Beaujolais Nouveau is currently witnessing a revival. Its success has inspired winemakers in various regions worldwide to create their own versions of young wines released shortly after harvest.

Where to Celebrate Beaujolais Nouveau

For those looking to partake in the celebrations and taste the vibrant flavors of Nouveau this year, several wine bars and restaurants in London are offering the wine. Here are some notable spots to indulge:

As the date approaches, numerous locations will host celebrations to raise a glass to this beloved wine culture moment.

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