ProWein, once the premier wine trade fair, has found itself facing stiff competition from Vinexpo, especially after Vinexpo’s relocation to Paris. This shift allowed Vinexpo to attract more global participants, partly thanks to Paris’s robust accommodations and transport system.
Düsseldorf, the host city for ProWein, struggles with infrastructure, especially during the event, which can attract around 50,000 visitors. The high demand for accommodation often leads to exorbitant prices, making it difficult for some attendees to find affordable lodging. In contrast, staying in Paris allows visitors the convenience of easy metro access, as well as diverse and reasonably priced lodging options.
In response to these challenges, ProWein has introduced several innovations to retain its relevance. One notable initiative is a VIP hosting package designed for influential buyers. If you possess the right purchasing power, ProWein will cover your flights and accommodations, a strategy meant to attract key decision-makers in the industry.
Another significant enhancement is the introduction of a matchmaking service connecting guests with exhibitors. This data-driven approach facilitates pre-event planning, crucial for navigating such a large trade fair.
Additionally, the layout of the fair has been strategically designed to minimize the time and energy spent moving between appointments, addressing a common complaint of large events.
Lastly, ProWein aims to inject more enjoyment into the experience by organizing various evening events around Düsseldorf. This initiative caters to attendees who might not have companions during the evenings, providing opportunities to socialize and make new connections.
With these changes, ProWein hopes to reinforce its status as a vital gathering for the wine industry.