The Pinot Noir & Identity Symposium made its debut on July 10, 2025, at St Cross College, University of Oxford. Opening with a statement from Jacqueline Dutton, a professor at the University of Melbourne, the event highlighted the importance of acknowledging the traditional custodians of the land, marking a deep respect for the Indigenous peoples and their connection to the territory.
The symposium, organized as part of the Pinot Noir Project, focused on the intricate relationship between Pinot Noir and the concept of terroir, drawing in a wide array of scholars and experts across various fields. Discussions explored themes of ‘placeness,’ referring to how different regions contribute to a wine’s identity, and tackled questions surrounding the borders that characterize winemaking in regions like the Côte d’Or.
One notable presentation by Julie McIntyre examined Australia’s Pinot Noir clone MV6, revealing the complex narratives surrounding its migration and identity, showcasing the mix of science and history in claims of locality. The event saw contributions from diverse academics, including sociologists, viticulturists, and food chemists. Papers discussed terroir on a global scale, reflecting the expansion of Pinot Noir’s identity across continents—from regions like California and Oregon to emerging areas such as Texas.
The symposium also addressed the cultural implications of wine production, where Elaine Chukan Brown’s keynote stressed how transposed cultural references, such as "Burgundy," often lack significance outside of a shared context. Discussions prompted participants to reflect on the language used in wine writing and its potential to engage consumers.
Jasper Morris MW emphasized that Pinot Noir should not be confined to a single expression, advocating for a celebration of its diverse identities across various terroirs. Participants engaged in tastings, sensory sessions, and interdisciplinary discussions, including innovative approaches to viticulture and the use of technology in winemaking.
Overall, the summit fostered a rich dialogue about the evolving identity of Pinot Noir, ensuring its place within both historical and contemporary narratives of wine. Looking ahead, plans for a further symposium in Burgundy in 2027 were announced, promising to continue this exploration of identity and place within the world of Pinot Noir.