Pablo Morandé is a groundbreaking figure in the Chilean wine industry, known for his innovative approaches that have reshaped the country’s winemaking landscape. His notable contributions began in the early 1980s when he pioneered the development of Chile’s first cool coastal wine region, which served as a crucial turning point in an industry overshadowed by conservative practices during Augusto Pinochet’s regime.
At the time, Chilean white wines were predominantly lacking in character, produced mainly from grapes growing in warmer, inland areas that yielded uninspired blends. Recognizing the potential for higher quality grapes in cooler climates, Morandé worked with his former university professor to identify regions that could support better viticulture. Together, they assessed sites in Casablanca, San Antonio, and Limarí—areas not yet planted with vines.
Despite skepticism and ridicule from his peers, Morandé secured funding to experiment with a 50-acre vineyard. In 1982, he planted the first cool coastal vineyard in Casablanca. Unfortunately, his initial endeavor resulted in a complete loss due to frost. But rather than being discouraged, he replanted and, after three years of perseverance, harvested a successful crop of cool-climate Chardonnay, which was bright, fresh, and revitalized the hopes of many.
Morandé’s success in Casablanca helped transform the perception of coastal vineyards in Chile, showcasing them as valuable assets to the country’s viticultural potential. Today, Casablanca, along with San Antonio and Limarí, comprises over 15,000 hectares of vineyards, where many of Chile’s finest white wines are produced. His pioneering work has been instrumental in establishing a legacy that continues to inspire winemakers across South America. Without his daring vision, the landscape of Chilean wine may have looked entirely different.