A manifesto for making the wine world less forbidding for newcomers.
During a dinner gathering, Terry Theise reflects on an interaction with friends, one of whom was a fellow wine enthusiast and others being well-educated doctors. When asked about the wine served, Theise’s instinct was to provide minimal information, only the essential details. The evening sparked thoughts about how challenging the world of wine can appear to newcomers.
Many enthusiasts feel compelled to showcase their wine knowledge when discussing it, which can overwhelm novices. This often leads to an intimidating atmosphere that dissuades new drinkers from feeling at ease in the wine community. Theise acknowledges that the professional side of wine may be relatively welcoming, but it is crucial to address the barriers faced by the everyday drinker.
The climate surrounding wine is indeed anxiety-inducing. With inventory issues and diminishing interest in wine columns, the allure of the beverage seems to be fading. This discouragement is evident to anyone considering entering the wine world; the wealth of knowledge required can seem daunting. Often, there are perceived badges of expertise like tasting notes and scores, which may discourage rather than invite participation.
However, Theise believes that creating a warm and inviting environment is possible. The key is to reflect on the joy or fascination that drew each person into the world of wine initially, rather than getting bogged down by the complexities that can develop over time. Each person enters the wine journey through a moment of passion, not out of obligation.
He emphasizes that love and curiosity drive people towards wine. While education is significant, it should stem from an appreciation of the beverage, not fear or pressure to perform. The enjoyment of wine can start with small discoveries and personal experiences that evoke pleasure and curiosity. Understanding that each individual’s journey is unique helps foster an inviting community.
To navigate the expansive wine landscape, Theise suggests practical steps. Start with foundational books on wine, such as The World Atlas of Wine, to establish a reference point. From there, learn through pleasure—taste wines, take notes, and reflect on the experiences. As with any other interest, breaking down the information into manageable parts and savoring each moment of discovery adds depth to the learning process.
Addressing the intimidation of wine experts, he reassures readers that many people feel unqualified to discuss wine. Theise argues that everyone is a "taster" in their own right, as taste is a universal experience. Engaging with food and flavor in everyday situations can help cultivate one’s palate.
Wine should not be an elitist pursuit. Theise warns against the notion that expensive bottles guarantee better experiences. Balancing enjoyment and the cost of wine protects the experience from disappointment. Great wines can be found that are both affordable and pleasurable, leading to delightful moments without financial strain.
Ultimately, Theise calls for a shift away from competitiveness in wine appreciation. Encouraging an inclusive atmosphere means recognizing that wine is meant to be enjoyed. By fostering genuine passion and curiosity, wine can become accessible to all, transforming the experience into one that is both enjoyable and enriching. The more welcoming the environment, the easier it is for newcomers to feel accepted and engaged in the world of wine.